PALM OIL TRADE FAIR & SEMINAR

POTS 2008

Organized By

Malaysian Palm Oil Council

MALAYSIA INDIA POTS 2008

To keep pace with the phenomenal advances taking place in the Palm oil industry, MALAYSIA INDIA POTS 2008, the 1st International Trade Fair and Seminar on palm oil and conversion industry in India, will be organized by MPOC in May 2008 in Mumbai.

Palm Oil Trade Fair & Seminar (POTS), has evolved into one of the most important marketing and promotional tool on a global basis. POTS is the brainchild of MPOC CEO Tan Sri Dr. Yusof Basiron . After the maiden edition held in Kuala Lumpur in 2006, it has been followed up by a series of similar events organized in China, Pakistan, UAE, Africa to name a few. The tremendous success of all these events has highlighted the necessity to organize it in all the major markets for palm oil.

Malaysia-India POTS 2008, a comprehensive platform for manufacturers, importers, logistics, surveyors, bankers, machinery suppliers, packers, chemicals & other raw material suppliers, institutional users like snack food, fast food, ready to eat food, retailers, distributors, and end consumers- A wide spectrum of industry displaying the best of Malaysian & Indian trade and technology.

At a time when regional trade is expanding rapidly in different parts of the world. Malaysia-India are yet to forge a mechanism for the purpose. Malaysia - India have a great potential to emerge into a very strong and stable market, but the steps taken in this area are insufficient. MPOC endeavors to adopt and create international awareness about the Malaysian Palm Oil industry and innovation taking place across various business sectors.

Fast Moving Consumer Goods (FMCG) sector will witness more than 50 per cent growth in rural and semi-urban India by 2010, according to an analysis carried out by the Associated Chambers of Commerce and Industry of India (Assocham).

In totality, it is projected to grow at a CAGR (compounded annual growth rate) of 10 per cent and increase its market size to Rs 100,000 crore ( US$ 25 billion) from the present level of Rs 48,000 crore ( US$ 12 billion).

Indian food processing industry holds a promise for a speedy growth. Factors such as changing food consumption patterns, increased spending on value-added food products spurred by increases in income levels, increasing numbers of women joining the workforce, rapid urbanization, changing lifestyles, and mass media promotion are fueling this growth. In recent years there been a marked shift among consumers for packaged food items in India.

Hence there is a vast untapped potential in this sector and with POTS, the below mentioned objectives will be strived for achievement.

Objective :

• To get buyers and sellers under one roof and create a platform of common interest and better understanding for potential business opportunity.
• Foster better business relations and garner more support for Malaysian Palm oil industry in turn resulting for greater Malaysian Palm oil market share.
• To identify possible joint venture partners. Also further, to establish, renew and widen the horizons for Malaysian Palm Oil players in the Indian sub-continent region.
• Enhance trade.
• To consolidate existing goodwill with trade and work together on areas of mutual interest.
• To provide a conducive venue for interaction between members of both the industries.
• To generate greater awareness on the nutritional aspects and advantages of palm oil for the food industries. This will further aid in uplifting the image of palm oil as well as greater usage of Malaysian palm oil and its related products.
• To also share the technological advantages that Malaysia has over its competitors through years of constant R & D.

Target Audience (from India & Sri Lanka)

• Palm oil Importers / Refiners / Manufacturers
• Fast Food Industry
• Baked & Snack Food Manufacturers
• Confectionery Producers
• Institutional Users
• Hotel & Catering Industry & Institutes
• Public Sector Undertakings (PSUs)
• Policy makers
• Shippers, Surveyors and allied sector.

Expected Benefits :

• To increase imports of Malaysian palm oil in the region.
• Open channels and provide an opportunity for the Malaysian palm oil players to enhance their presence in the varied Indian & Sri Lankan industry to establish first hand contacts and explore the regional market.
• Increased interaction between members of various segments of the industries from all three countries.
• Increase market share for Malaysian Palm Oil in the niche and premium segments of the market.
• Positioning of Malaysian palm oil as a better frying medium in the snack food, ready-to-eat food and fast food sector.
• Increased awareness of the nutritional and health characteristics of palm oil thereby, enhancing the image of MPO.

A two day event comprising of exhibition and seminar inviting participation from the oils & fats industry of India & Sri Lanka and Malaysian suppliers of PO.

A press conference will be held on the eve of the POTS, to create a greater awareness of the event. And gain better mileage for the event.

Venue:

Taj Hotel & Towers
Apollo Bunder,
Mumbai.

EXPECTED PARTICIPATION :

Total number of registered participants expected around 300, inclusive of participants from Malaysia.

Click here to download the brochure