The Malaysian Palm Oil Council (MPOC) was set up in 1990 with the objective of making Malaysian Palm Oil the leading vegetable oil in the world. MPOC’s mission is to promote the market expansion of Malaysian palm oil and its products by enhancing the image of palm oil and creating better acceptance of palm oil through awareness of various technological and economic advantages (techno-economic advantages) and environmental sustainability.
Oil Palm was first introduced to Malaysia (then known as Malaya) as an ornamental plant by the British in the 1870s but it was only in 1917 that the first commercial planting was done. What followed dramatically re-shaped the global vegetable oils map. Today, Malaysia is the world's largest exporter of palm oil.
The Indian economy is the 12th largest in the world by nominal value and the 4th largest by purchasing power parity (PPP). With a consistent GDP growth in excess of 8 per cent and with the booming manufacturing and foods sectors, there is growing demand for raw material, consumer goods and daily necessities in general.
One of the major areas of deficit is vegetable oils, both for edible and industrial purposes. Inspite of continuing efforts to increase domestic production and productivity, not much headway has been made. Although trade and industry expected 2009 imports to be higher than the 2008 figures, nobody was really prepared for what happened.
With the State receiving 27 per cent more rainfall than the average, farmers in Andhra Pradesh have crossed the season's normal sown area by 13 percentage points in the kharif season.The latest figures put the total cropped area at 53.33 lakh hectares,
Malaysian Palm Oil Council India, S-4, New Mahavir Building-grd. flr., Cumballa Hill Road,
Behind Shalimar Hotel, Kemps Corner, Mumbai - 400036.
Tel : 91-22-66550758/56/55. Email : support@mpoc.org.in Website : http://www.mpoc.org.in
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